The advent of digitalization has resurrected almost every form of service. Therefore, over a few years, there is a paradigm shift. ‘Automated’ and ‘Smart’ are the new prefixes which have revolutionized every sector. The tremendous occupancy of digitalization creates a huge amount of data in every domain. This large volume of data termed as BIG DATA has a key role to play in planning and strategizing great business insights.
Top notch researchers, after an intensive research, have arrived at a conclusion that there is an oncoming explosion in data production. It is thus evident that there is going to be a proliferated need of sophisticated tools for profiling people.
THE IMPACT OF BIG DATA on OTT TV:
A recent TV industry survey unravels how Big Data can potentially shape the entire OTT TV experience. Over The Top (OTT) TV viewing has gained momentum, giving a serious blow to the traditional cable operators or other satellite PAY TV services. The reasons could be understood in the following pointers:
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Detecting the customer behavior and building a customer profile for the OTTs, is relatively easy as they are directly linked with the number of downloads on the user’s phone.
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Content Recommendations is the most valuable asset OTTs can have. Big data will help the OTTs in the most positive way for handling content delivery.
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In digitalization where the customer is the ‘King’ and growing customers a ‘priority’, Big Data can be effectively used for influencing customer preferences and choices and this is again an added advantage for the OTTs.
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Marketing is an integral part in the present scenario. With a to-the-point analysis of user behavior and content consumption, the chalking out of marketing strategy gets easy.
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To offer a delightful experience to the customers, it becomes inevitable to have structured data. This lays down a perfect framework to make better decisions related to providing an enhanced version of services and in turn build a healthy customer stimuli. The OTTs, unlike the operators who have the constraints of privacy, can use this data to the optimum and can definitely provide a rich customer experience in a more customized way.
Thus a detailed insight of a subscriber’s likes and dislikes and other behavioral patterns can help OTTs to streamline their efforts in the right direction and drive in great revenues, way more than any other service provider.
