{"version":"1.0","provider_name":"News","provider_url":"https:\/\/www.itpworld.com\/news","author_name":"Sridhar Venkata","author_url":"https:\/\/www.itpworld.com\/news\/author\/sridhar\/","title":"Blockchain: A revolution in Media, Entertainment and Broadcasting","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"qPEw2CPjyB\"><a href=\"https:\/\/www.itpworld.com\/news\/blockchain-a-revolution-in-media-entertainment-and-broadcasting\/\">Blockchain: A revolution in Media, Entertainment and Broadcasting<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.itpworld.com\/news\/blockchain-a-revolution-in-media-entertainment-and-broadcasting\/embed\/#?secret=qPEw2CPjyB\" width=\"600\" height=\"338\" title=\"&#8220;Blockchain: A revolution in Media, Entertainment and Broadcasting&#8221; &#8212; News\" data-secret=\"qPEw2CPjyB\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.itpworld.com\/news\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/www.itpworld.com\/news\/wp-content\/uploads\/2018\/05\/Blockchain-1.jpg","thumbnail_width":960,"thumbnail_height":450,"description":"Blockchain technology is a very hot topic these days. And, the reason is its tremendous potential in various fields viz. Finance, Banking, Information Technology, Healthcare, Media, Entertainment industry, Supply chain etc. Media, Entertainment and Broadcast industry throws huge opportunities for blockchain technology that it can take it to another level of operation. Greater accuracy, transparency, effective targeting, better advertising and content distribution are some of the major goals which media industry can achieve through blockchain technology. Before moving further, it is necessary to understand what blockchain actually is? In layman\u2019s lingo, blockchain is a public ledger (database) for maintaining the permanent and tamper-proof record of transactional data. This database is managed by computers belonging to the peer-to-peer network. Blockchain eliminates the need for any central verification authority. It uses cryptography to synchronize and secure transactions. It is a perfect place to store identities, agreements, value, property, credential, rights etc. A Blockchain is- Digital Reliable and available Transparent Immutable Irrevocable Blockchain in Media, Entertainment &amp; Broadcast Industry The concept of blockchain was originally associated with cryptocurrency, which was first introduced in 2008 with the creation of the first decentralized cryptocurrency, Bitcoin. This concept of blockchain gained huge popularity in last one [&hellip;]"}