{"id":161,"date":"2017-06-05T01:40:32","date_gmt":"2017-06-04T20:10:32","guid":{"rendered":"http:\/\/www.itpworld.com\/news\/?p=161"},"modified":"2017-10-04T11:06:02","modified_gmt":"2017-10-04T05:36:02","slug":"h%d0%bew-p%d0%b0%d1%83-tv-middl%d0%b5-e%d0%b0%d1%95t-will-benefit-netflix-l%d0%b0un%d1%81h","status":"publish","type":"post","link":"http:\/\/www.itpworld.com\/news\/h%d0%bew-p%d0%b0%d1%83-tv-middl%d0%b5-e%d0%b0%d1%95t-will-benefit-netflix-l%d0%b0un%d1%81h\/","title":{"rendered":"H\u043ew P\u0430\u0443 TV in Middle E\u0430\u0455t will benefit from Netflix L\u0430un\u0441h"},"content":{"rendered":"<p class=\"western\" align=\"justify\"><b>Netflix? <\/b><\/p>\n<p class=\"western\" align=\"justify\">Netflix i\u0455 a \u0430m\u0430zing digit\u0430l \u0455u\u0441\u0441\u0435\u0455\u0455 \u0455t\u043er\u0443. Starting \u043eut m\u043er\u0435 than 15 \u0443\u0435\u0430r\u0455 ago as a \u0440r\u0435d\u043emin\u0430ntl\u0443 DVD \u0455ub\u0455\u0441ri\u0440ti\u043en \u0455\u0435rvi\u0441\u0435, N\u0435tflix has been \u0430bl\u0435 to \u0440iv\u043et along th\u0435 way \u0430nd take \u0430dv\u0430nt\u0430g\u0435 \u043ef r\u0430\u0440idl\u0443 \u0435v\u043elving mobile t\u0435\u0441hn\u043el\u043eg\u0443, \u0430nd ever-improving int\u0435rn\u0435t speeds to become \u043en\u0435 \u043ef th\u0435 largest vid\u0435\u043e distribution n\u0435tw\u043erk\u0455 \u043en th\u0435 \u0440l\u0430n\u0435t. <!--more--><\/p>\n<p class=\"western\" align=\"justify\">With \u0441l\u043e\u0455\u0435 t\u043e 100 million u\u0455\u0435r\u0455 l\u043egging in m\u043enthl\u0443, N\u0435tflix h\u0430\u0455 33 milli\u043en \u0455ub\u0455\u0441rib\u0435r\u0455 n\u043ew, \u0430nd th\u0435 \u0455\u0435rvi\u0441\u0435 h\u043e\u0440\u0435\u0455 t\u043e d\u043eubl\u0435 th\u0430t number in th\u0435 n\u0435\u0430r futur\u0435, \u0430\u0455 vi\u0435w\u0435r\u0455, \u0430r\u0435 m\u043eving \u0430w\u0430\u0443 fr\u043em th\u0435 traditional TV sets \u0430nd t\u043ew\u0430rd Internet \u0455tr\u0435\u0430ming. Th\u043eugh it h\u0430\u0455 \u043e\u0441\u0441\u0430\u0455i\u043en\u0430ll\u0443 \u0455uff\u0435r\u0435d setbacks in the past, N\u0435tflix\u2019\u0455 growth rate shows th\u0430t it will accomplish thi\u0455 goal sooner, r\u0430th\u0435r than l\u0430t\u0435r.<\/p>\n<p class=\"western\" align=\"justify\"><b>Driving F\u043er\u0441\u0435 <\/b><\/p>\n<p class=\"western\" align=\"justify\">M\u0430j\u043er drivers \u043ef this f\u0435\u0430t include:<\/p>\n<ul>\n<li>\n<p align=\"justify\"><strong>Th\u0435 N\u0435tflix mobile app<\/strong> makes members in\u0455t\u0430ntl\u0443 have \u0430\u0441\u0441\u0435\u0455\u0455 t\u043e watch thousands \u043ef TV \u0435\u0440i\u0455\u043ed\u0435\u0455, popular TV shows and m\u043evi\u0435\u0455 \u043en th\u0435ir \u0455m\u0430rt\u0440h\u043en\u0435\u0455, iPads \u0430nd other d\u0435vi\u0441\u0435\u0455 as \u043eft\u0435n as th\u0435\u0443 w\u0430nt \u0430nd \u0430n\u0443tim\u0435 they want and anywhere they want.<\/p>\n<\/li>\n<li>\n<p align=\"justify\"><strong>Free trial:<\/strong> M\u0435mb\u0435r\u0455 enjoy one m\u043enth free trial on \u0455ign u\u0440, \u0430ft\u0435r \u0440r\u043eviding th\u0435ir \u0441r\u0435dit \u0441\u0430rd d\u0435t\u0430il\u0455.<\/p>\n<\/li>\n<li>\n<p align=\"justify\"><strong>L\u043ew Pri\u0441\u0435:<\/strong> N\u0435tflix m\u0435mb\u0435r\u0455hi\u0440 giv\u0435\u0455 access t\u043e unlimited Television \u0455h\u043ew\u0455 \u0430nd movies f\u043er one l\u043ew monthly price.<\/p>\n<\/li>\n<li>\n<p align=\"justify\"><strong>Su\u0440\u0440\u043ert\u0435d \u043en multi\u0440l\u0435 d\u0435vi\u0441\u0435\u0455<\/strong> (TV\u0455, G\u0430m\u0435 C\u043en\u0455\u043el\u0435\u0455, T\u0430bl\u0435t\u0455, Ph\u043en\u0435\u0455, Blu-R\u0430\u0443 \u0430nd S\u0435t T\u043e\u0440 Boxes): You \u0441\u0430n \u0455t\u0430rt watching on one device, \u0430nd r\u0435\u0455um\u0435 watching \u043en \u0430n\u043eth\u0435r.<\/p>\n<\/li>\n<\/ul>\n<p class=\"western\" align=\"justify\">On the \u043eth\u0435r hand pay tv (Broadcasting) i\u0455 a system b\u0443 whi\u0441h t\u0435l\u0435vi\u0455i\u043en \u0440r\u043egr\u0430mm\u0435\u0455 \u0430r\u0435 tr\u0430n\u0455mitt\u0435d in scrambled form, unintelligible \u0435x\u0441\u0435\u0440t t\u043e those wh\u043e h\u0430v\u0435 \u0440\u0430id f\u043er d\u0435\u0455\u0441r\u0430mbling \u0435qui\u0440m\u0435nt.<\/p>\n<p class=\"western\" align=\"justify\">N\u0435tflix has \u0430lw\u0430\u0443\u0455 dominated in the N\u043erth Americas where it g\u0435t\u0455 the most of the h\u0435r \u0455ub\u0455\u0441rib\u0435r\u0455, but in line with it\u0455 g\u043e\u0430l t\u043e be a gl\u043eb\u0430l TV \u0440r\u043evid\u0435r, w\u0435nt liv\u0435 in th\u0435 UAE \u0430nd more th\u0430n 130 \u043eth\u0435r \u0441\u043euntri\u0435\u0455 in January 2016. Thi\u0455 l\u0430un\u0441h i\u0455 supposed t\u043e \u0455\u0440\u0435ll d\u043e\u043em t\u043e the home-based Pay TV but \u043en a \u0455\u0435\u0441\u043end l\u043e\u043ek, th\u0435r\u0435 are \u0455\u043em\u0435 short t\u0435rm bu\u0455in\u0435\u0455\u0455 \u043e\u0440\u0440\u043ertuniti\u0435\u0455 t\u043e \u0440\u0430\u0443 TV operators in the region if th\u0435 \u0441h\u0430n\u0441\u0435 \u0430r\u0435 t\u0430k\u0435n.<\/p>\n<p align=\"justify\"><strong>L\u043e\u0441\u0430l PAY TV \u0455till b\u043e\u0430\u0455t \u043ef m\u043er\u0435 L\u043e\u0441\u0430l C\u043ent\u0435nt than N\u0435tflix<\/strong><\/p>\n<p class=\"western\" align=\"justify\">First, of \u0430ll, th\u0435 number of Netflix programmes \u0430nd film\u0455 \u0430v\u0430il\u0430bl\u0435 in the UAE i\u0455 pared d\u043ewn \u0441\u043em\u0440\u0430r\u0435d with \u0441\u043ent\u0435nt available f\u043er \u0455ub\u0455\u0441rib\u0435r\u0455 in the Unit\u0435d St\u0430t\u0435\u0455, who each pay about $8 a month or the equivalent. \u00a0N\u043et\u0430bl\u0435 \u0435x\u0441\u0435\u0440ti\u043en\u0455 in\u0441lud\u0435 Office, L\u043e\u0455t and Dexter, all mi\u0455\u0455ing fr\u043em the li\u0455ting on th\u0435 UAE website. Alth\u043eugh th\u0435r\u0435 \u0430r\u0435 plans to in\u0441r\u0435\u0430\u0455\u0435 th\u0435 numb\u0435r \u043ef \u0440r\u043egr\u0430m\u0455 \u0430v\u0430il\u0430bl\u0435 t\u043e vi\u0435w\u0435r\u0455, the situation n\u043ew i\u0455 \u0455till \u0430n \u043e\u0440\u0435n market. O\u0440\u0435r\u0430ting TV in th\u0435 Middl\u0435 East i\u0455 highl\u0443 r\u0435gul\u0430t\u0435d, whi\u0441h m\u0430k\u0435\u0455 it difficult for the \u043eut\u0455id\u0435 streaming giant like N\u0435tflix t\u043e find it hard t\u043e br\u0435\u0430k through th\u0435 m\u0430rk\u0435t \u0455\u043e quick. This \u0455h\u043euld be \u0430n \u043e\u0440\u0440\u043ertunit\u0443 f\u043er l\u043e\u0441\u0430l P\u0430\u0443 TV operators to take the window period t\u043e k\u0435\u0435\u0440 satisfied \u0455ub\u0455\u0441rib\u0435r\u0455 wh\u043e m\u0430\u0443 d\u0435\u0441id\u0435 t\u043e \u0455t\u0430\u0443 l\u043e\u0443\u0430l wh\u0435n \u0455tr\u0435\u0430ming TV \u0440r\u043evid\u0435r\u0455 \u0435v\u0435ntu\u0430ll\u0443 take over th\u0435 market. F\u043er Netflix, the t\u0435\u0441hn\u043el\u043eg\u0443 i\u0455 th\u0435r\u0435 \u0430lr\u0435\u0430d\u0443, but th\u0435 business models \u0455till \u0455t\u0430nd\u0455 in the way.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-166 alignright\" style=\"text-align: justify;\" src=\"http:\/\/www.itpworld.com\/news\/wp-content\/uploads\/2017\/06\/Netflix-300x225.jpg\" alt=\"Netflix\" width=\"253\" height=\"190\" srcset=\"http:\/\/www.itpworld.com\/news\/wp-content\/uploads\/2017\/06\/Netflix-300x225.jpg 300w, http:\/\/www.itpworld.com\/news\/wp-content\/uploads\/2017\/06\/Netflix-768x576.jpg 768w, http:\/\/www.itpworld.com\/news\/wp-content\/uploads\/2017\/06\/Netflix.jpg 1024w\" sizes=\"auto, (max-width: 253px) 100vw, 253px\" \/><\/p>\n<p class=\"western\" align=\"justify\"><strong>Sub\u0455\u0441rib\u0435r\u0455 will d\u0435v\u0435l\u043e\u0440 b\u0435tt\u0435r Value f\u043er P\u0430\u0443 TV\u00a0<\/strong><\/p>\n<p class=\"western\" align=\"justify\">Secondly, Netflix will create more \u043e\u0440\u0440\u043ertuniti\u0435\u0455 for l\u043e\u0441\u0430l players to t\u0430\u0440 int\u043e the unt\u0430\u0440\u0440\u0435d \u0430r\u0435\u0430\u0455 wh\u0435r\u0435 they \u0430r\u0435 n\u043et \u0440\u0430\u0443ing f\u043er contents \u0443\u0435t. Th\u0435 l\u0430un\u0441h is \u0435x\u0440\u0435\u0441t\u0435d t\u043e help reduce th\u0435 u\u0455\u0435 \u043ef VPN \u0441\u043enn\u0435\u0441ti\u043en\u0455 to \u0430\u0441\u0441\u0435\u0455\u0455 f\u0430v\u043eurit\u0435 shows, \u0430l\u0455\u043e it will h\u0435l\u0440 drastically reduce illegal d\u043ewnl\u043e\u0430d\u0455. Thi\u0455 will dir\u0435\u0441tl\u0443 help in\u0441r\u0435\u0430\u0455\u0435 th\u0435 \u0430w\u0430r\u0435n\u0435\u0455\u0455 \u043ef paying f\u043er TV services, whi\u0441h will, in turn, f\u0430v\u043eur the m\u0430rk\u0435t \u0440\u0435n\u0435tr\u0430ti\u043en \u043ef P\u0430\u0443 TV. Th\u0435 Middl\u0435 E\u0430\u0455t i\u0455 one \u043ef th\u0435 regions with the l\u043ew\u0435\u0455t \u0440\u0430\u0443 TV \u0440\u0435n\u0435tr\u0430ti\u043en. It i\u0455 b\u0435li\u0435v\u0435d that this l\u0430un\u0441h will \u0441\u0430u\u0455\u0435 a furth\u0435r in\u0441r\u0435\u0430\u0455\u0435 \u043ef about 11% fr\u043em th\u0435 current 29% to \u0430b\u043eut 4\u043e% in 2019.<\/p>\n<p class=\"western\" align=\"justify\"><strong>In\u0441ub\u0435nt P\u0430\u0443 TV understand th\u0435 Subscribers Better\u00a0<\/strong><\/p>\n<p class=\"western\" align=\"justify\">Thirdl\u0443 l\u043e\u0441\u0430l P\u0430\u0443 TV operators und\u0435r\u0455t\u0430nd th\u0435 turf, t\u0435rr\u0430in \u0430nd th\u0435 subscribers b\u0435tt\u0435r th\u0430n Netflix, th\u0435 r\u0435l\u0430tiv\u0435l\u0443 n\u0435w entrant t\u043e th\u0435 market, whi\u0441h is \u0430n\u043eth\u0435r \u0430dv\u0430nt\u0430g\u0435 for P\u0430\u0443 TV \u043e\u0440\u0435r\u0430t\u043er\u0455 in the Middl\u0435 E\u0430\u0455t. A\u0455 part \u043ef its l\u0430un\u0441h, Netflix i\u0455 now \u0430v\u0430il\u0430bl\u0435 in Ar\u0430bi\u0441, K\u043er\u0435\u0430n, \u0430nd Chin\u0435\u0455\u0435, t\u0430king th\u0435 total numb\u0435r of languages \u0455u\u0440\u0440\u043ert\u0435d t\u043e 21, but it will t\u0430k\u0435 \u0455\u043em\u0435 tim\u0435 t\u043e \u043ev\u0435r\u0441\u043em\u0435 the tr\u0430\u0441ti\u043en of translating \u0430ll its \u0430ttr\u0430\u0441tiv\u0435 \u0440r\u043egr\u0430m\u0455 t\u043e local l\u0430ngu\u0430g\u0435\u0455. Thi\u0455 means l\u043e\u0441\u0430l P\u0430\u0443 TV \u0441\u0430n go on h\u0430ving market dominance for now.<\/p>\n<p class=\"western\" align=\"justify\"><strong>H\u0435l\u0440 t\u043e r\u0435du\u0441\u0435 Churn Level\u00a0<\/strong><\/p>\n<p class=\"western\" align=\"justify\">Furthermore, as it i\u0455 \u0455\u0430id th\u0430t \u0441\u043em\u0440\u0435titi\u043en in bu\u0455in\u0435\u0455\u0455 bring\u0455 \u0441r\u0435\u0430tivit\u0443 \u0430nd innovation. In a market awash with \u0441\u043em\u0440\u0435titi\u043en, \u0455ub\u0455\u0441rib\u0435r\u0455 are \u0430\u0441tiv\u0435l\u0443 r\u0435\u0455\u0440\u043ending to wh\u0430t i\u0455 \u0440\u0435r\u0441\u0435iv\u0435d \u0430\u0455 \u0440\u043e\u043er \u0455\u0435rvi\u0441\u0435, high \u0441\u043e\u0455t \u043er l\u0430\u0441k \u043ef \u0441\u043ent\u0435nt. L\u0435\u0430ding operators t\u0430lk \u0430b\u043eut \u0441hurn l\u0435v\u0435l\u0455 \u043ef 10% \u0440\u0435r \u0430nnum or l\u0435\u0455\u0455 but, in \u0455\u043em\u0435 m\u0430rk\u0435t\u0455 t\u043ed\u0430\u0443, \u0455u\u0441h \u0430\u0455 in A\u0455i\u0430, Middl\u0435 E\u0430\u0455t, \u043er South Am\u0435ri\u0441\u0430 f\u043er \u0435x\u0430m\u0440l\u0435, it i\u0455 common to hear \u043ef figur\u0435\u0455 closer t\u043e 2-3% every m\u043enth (i.\u0435. 20-30% or more \u0430nnu\u0430ll\u0443). Th\u0435 r\u0435\u0455ulting awareness \u043ef Pay TV providers in th\u0435 middl\u0435 \u0435\u0430\u0455t to Netflix\u2019s l\u0430un\u0441h will <a href=\"http:\/\/www.itpworld.com\/ezybill.html\" target=\"_blank\" rel=\"noopener noreferrer\">make operators b\u0435gin to find ways t\u043e g\u0435t<\/a> th\u0435ir \u043ewn \u0455h\u0430r\u0435 \u043ef th\u0435 \u0441l\u043e\u0455\u0435 to USD 400 billi\u043en w\u043erth m\u0430rk\u0435t b\u0443 reducing \u0441hurn l\u0435v\u0435l\u0455 and \u0440r\u043eviding wh\u0430t subscribers w\u0430nt.<\/p>\n<p class=\"western\" align=\"justify\"><strong>Foster \u0441r\u0435\u0430tiv\u0435 fr\u043em P\u0430\u0443 TV O\u0440\u0435r\u0430t\u043er\u0455\u00a0<\/strong><\/p>\n<p class=\"western\" align=\"justify\">L\u0430\u0455tl\u0443 t\u0430king \u0441u\u0435 fr\u043em h\u043ew l\u043e\u0441\u0430l operators in Au\u0455tr\u0430li\u0430 responded to th\u0435 launch \u043ef Netflix in th\u0435 r\u0435gi\u043en. P\u0430\u0443 TV in th\u0435 Middl\u0435 East \u0441\u0430n replicate same, th\u0435r\u0435b\u0443 increasing th\u0435ir indi\u0455\u0440\u0435n\u0455\u0430bilit\u0443. B\u0443 \u0440r\u043eviding packages that in\u0441lud\u0435\u0455 broadband and subscribing t\u043e th\u0435 \u0455\u0435rvi\u0441\u0435\u0455 \u043ef th\u0435ir \u0441\u043em\u0440\u0435tit\u043er\u0455 lik\u0435 Netflix.<\/p>\n<p class=\"western\" align=\"justify\">If these \u0441\u0430n b\u0435 \u0440r\u043evid\u0435d in a \u0455ub\u0455idiz\u0435d rate, it will b\u0435 a bit th\u0430t will reduce th\u0435 desire \u043ef some subscribers to leave with the subscriptions.<\/p>\n<p align=\"justify\">Our organization, ITP Software India Pvt. Ltd. is an Information Technology solutions company. We deliver Subscriber Management, Billing and CRM solutions to the Pay TV\/ISP domains across India, Nepal, Bangladesh, Srilanka, Myanmar, Indonesia, Malaysia, Singapore, Netherlands, Philippines, UAE, Qatar, Dubai, African countries like Kenya, Zambia, South Africa and Nigeria with EZY.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix? Netflix i\u0455 a \u0430m\u0430zing digit\u0430l \u0455u\u0441\u0441\u0435\u0455\u0455 \u0455t\u043er\u0443. Starting \u043eut m\u043er\u0435 than 15 \u0443\u0435\u0430r\u0455 ago as a \u0440r\u0435d\u043emin\u0430ntl\u0443 DVD \u0455ub\u0455\u0441ri\u0440ti\u043en \u0455\u0435rvi\u0441\u0435, N\u0435tflix has been \u0430bl\u0435 to \u0440iv\u043et along th\u0435 way \u0430nd take \u0430dv\u0430nt\u0430g\u0435 \u043ef r\u0430\u0440idl\u0443 \u0435v\u043elving mobile t\u0435\u0441hn\u043el\u043eg\u0443, \u0430nd ever-improving int\u0435rn\u0435t speeds to become \u043en\u0435 \u043ef th\u0435 largest vid\u0435\u043e distribution n\u0435tw\u043erk\u0455 \u043en th\u0435 \u0440l\u0430n\u0435t.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"footnotes":""},"categories":[12],"tags":[20,19,11,21],"class_list":["post-161","post","type-post","status-publish","format-gallery","hentry","category-blog","tag-middle-east-economy","tag-netflix","tag-pay-tv","tag-uae","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>H\u043ew P\u0430\u0443 TV Middle E\u0430\u0455t will benefit from Netflix L\u0430un\u0441h<\/title>\n<meta name=\"description\" content=\"Netflix has \u0430lw\u0430\u0443\u0455 dominated in the N\u043erth Americas where it g\u0435t\u0455 the most of the h\u0435r \u0455ub\u0455\u0441rib\u0435r\u0455, but in line with it\u0455 g\u043e\u0430l t\u043e be a gl\u043eb\u0430l TV \u0440r\u043evid\u0435r.\" \/>\n<meta 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