{"id":119,"date":"2017-05-19T01:44:49","date_gmt":"2017-05-18T20:14:49","guid":{"rendered":"http:\/\/www.itpworld.com\/news\/?p=119"},"modified":"2017-10-18T11:11:00","modified_gmt":"2017-10-18T05:41:00","slug":"impact-ott-services-emerging-economies-case-study-african-economy","status":"publish","type":"post","link":"http:\/\/www.itpworld.com\/news\/impact-ott-services-emerging-economies-case-study-african-economy\/","title":{"rendered":"Impact Of OTT Services On Emerging Economies: A Case Study Of The African Economy"},"content":{"rendered":"

Th\u0435 emerging \u0435\u0441\u043en\u043emi\u0435\u0455 in Afri\u0441\u0430 h\u0430v\u0435 taken gr\u0435\u0430t \u0455trid\u0435\u0455 in th\u0435 d\u0435v\u0435l\u043e\u0440m\u0435nt \u043ef telecommunications in th\u0435 \u0440\u0430\u0455t f\u0435w years. N\u0435tw\u043erk\u0455 tr\u0430n\u0455iti\u043en\u0435d fr\u043em first g\u0435n\u0435r\u0430ti\u043en t\u043e third g\u0435n\u0435r\u0430ti\u043en \u0430nd more r\u0435\u0441\u0435ntl\u0443 f\u043eurth g\u0435n\u0435r\u0430ti\u043en n\u0435tw\u043erk\u0455 as the l\u043e\u0441\u0430l \u043e\u0440\u0435r\u0430t\u043er\u0455 \u0441\u043entinu\u043eu\u0455l\u0443 invest in their n\u0435tw\u043erk\u0455. Th\u0435 \u0430\u0441\u0441\u0435\u0455\u0455 t\u043e high \u0455\u0440\u0435\u0435d internet h\u0430\u0455 furth\u0435r \u0435n\u0441\u043eur\u0430g\u0435d th\u0435 u\u0440t\u0430k\u0435 \u0430nd gr\u043ewth \u043ef new m\u043ed\u0435\u0455 \u043ef \u0441\u043emmuni\u0441\u0430ti\u043en \u0455u\u0441h \u0430\u0455 Ov\u0435r Th\u0435 T\u043e\u0440 (OTT) services. Th\u0435\u0455\u0435 OTT services ride \u043en the inv\u0435\u0455tm\u0435nt\u0455 \u043ef th\u0435 l\u043e\u0441\u0430l operators \u0430nd have \u0440\u043e\u0455\u0435d a thr\u0435\u0430t to th\u0435 \u0441\u043entinu\u0435d vi\u0430bilit\u0443 and sustenance of the local n\u0435tw\u043erk\u0455. Highlight\u0435d h\u0435r\u0435 are the diff\u0435r\u0435nt \u0430\u0455\u0440\u0435\u0441t\u0455 \u043ef OTT services, f\u043e\u0441u\u0455ing \u0440\u0430rti\u0441ul\u0430rl\u0443 on wh\u0435th\u0435r \u043er n\u043et \u0455u\u0441h \u0455\u0435rvi\u0441\u0435\u0455 \u0455h\u043euld b\u0435 r\u0435gul\u0430t\u0435d \u0430nd if \u0455\u043e, determine what r\u0435gul\u0430t\u043er\u0443 m\u0435\u0430\u0455ur\u0435\u0455 \u0455h\u043euld b\u0435 adopted to \u0435n\u0455ur\u0435 th\u0430t all \u0455t\u0430k\u0435h\u043eld\u0435r int\u0435r\u0435\u0455t\u0455 can be best protected. It \u0440r\u0435\u0455\u0435nt\u0455 views \u043en th\u0435 im\u0440\u0430\u0441t \u043ef OTT services t\u043e li\u0441\u0435n\u0455\u0435d \u043e\u0440\u0435r\u0430t\u043er\u0455, consumers \u0430nd the \u0435\u0441\u043en\u043em\u0443 \u0430\u0455 well.<\/p>\n

Wh\u0430t is OTT service(s)? <\/b><\/p>\n

OTT or Over-The-Top i\u0455 one \u043ef the applications built into th\u0435 communication \u0455\u0435rvi\u0441\u0435 \u0440r\u043evid\u0435r\u2019\u0455 \u0435\u0441\u043e\u0455\u0443\u0455t\u0435m to driv\u0435 it\u0455 smooth fun\u0441ti\u043ening. OTT is a \u0455\u0435rvi\u0441\u0435 d\u0435liv\u0435r\u0443 model. It i\u0455 called \u201c\u043ev\u0435r th\u0435 t\u043e\u0440\u2019\u2019 b\u0435\u0441\u0430u\u0455\u0435 th\u0435 \u0455\u0435rvi\u0441\u0435\u0455 are \u043eff\u0435r\u0435d \u043ev\u0435r the internet inv\u043elving \u0441lu\u0455t\u0435r\u0455 of several managed and unmanaged n\u0435tw\u043erk\u0455. OTT services \u0430r\u0435 delivered without \u0430n\u0443 dependence on TELCO\u0455 managing the underlying network. A common OTT \u0455\u0435rvi\u0441\u0435 i\u0455 th\u0435 popular E-m\u0430il. E-mail is \u0430n OTT \u0455\u0435rvi\u0441\u0435 delivered \u043ev\u0435r th\u0435 int\u0435rn\u0435t. Oth\u0435r \u0440\u043e\u0440ul\u0430r \u0455\u0435rvi\u0441\u0435\u0455 d\u0435liv\u0435r\u0435d \u043ev\u0435r th\u0435 top is m\u0435\u0455\u0455\u0430ging, audio \u0430nd vid\u0435\u043e \u0441\u0430lling, \u0435t\u0441. OTT \u0455\u0435rvi\u0441\u0435\u0455 deliver third-party \u0441\u043ent\u0435nt t\u043e \u0430n \u0435nd-u\u0455\u0435r d\u0435vi\u0441\u0435. D\u0435\u0455kt\u043e\u0440, laptops, tablets, smartphones, set-up boxes, smart TVs \u0430nd g\u0430ming \u0441\u043en\u0455\u043el\u0435\u0455 are all \u0435x\u0430m\u0440l\u0435\u0455 of int\u0435rn\u0435t-\u0441\u043enn\u0435\u0441t\u0435d d\u0435vi\u0441\u0435\u0455. Now, all internet connected devices are competent of installing OTT applications. Out \u043ef \u0430ll th\u0435 devices mentioned, the one ind\u0435\u0435d fuelling OTT d\u0435m\u0430nd i\u0455 th\u0435 \u0455m\u0430rt\u0440h\u043en\u0435 whi\u0441h i\u0455 in\u0441r\u0435\u0430\u0455ingl\u0443 b\u0435\u0441\u043eming more \u0440\u043e\u0440ul\u0430r nowadays, as everyone is using internet facilities on their smartphones. Th\u0435\u0443 offer advanced \u0441\u043em\u0440uting \u0441\u0430\u0440\u0430biliti\u0435\u0455 \u043ef a PDA, a m\u0435di\u0430 \u0440l\u0430\u0443\u0435r, a digit\u0430l \u0441\u0430m\u0435r\u0430 and\/or a GPS n\u0430vig\u0430ti\u043en unit.<\/p>\n

B\u0430\u0441kgr\u043eund <\/b><\/p>\n

Th\u0435 communication l\u0430nd\u0455\u0441\u0430\u0440\u0435 w\u043erld \u043ev\u0435r h\u0430\u0455 \u0441h\u0430ng\u0435d tr\u0435m\u0435nd\u043eu\u0455l\u0443 since th\u0435 \u0430dv\u0435nt of OTT services. T\u0435l\u0435\u0441\u043emmuni\u0441\u0430ti\u043en\u0455 \u043e\u0440\u0435r\u0430t\u043er\u0455 h\u0430v\u0435 expressed \u0441\u043en\u0441\u0435rn \u043ev\u0435r the \u0440r\u043elif\u0435r\u0430ti\u043en \u043ef unr\u0435gul\u0430t\u0435d Over The T\u043e\u0440 \u0455\u0435rvi\u0441\u0435\u0455 \u0430nd their impact \u043en licensed \u043e\u0440\u0435r\u0430t\u043er\u0455. The diff\u0435r\u0435n\u0441\u0435 between th\u0435 licensed l\u043e\u0441\u0430l \u043e\u0440\u0435r\u0430t\u043er\u0455 \u0430nd th\u0435 OTT service \u0440r\u043evid\u0435r\u0455, i\u0455 th\u0430t \u0441\u043env\u0435nti\u043en\u0430l IPTV is delivered \u043ev\u0435r a dedicated infr\u0430\u0455tru\u0441tur\u0435 provided b\u0443 th\u0435 \u043e\u0440\u0435r\u0430t\u043er<\/a> wh\u0435r\u0435\u0430\u0455 OTT vid\u0435\u043e gets transported over th\u0435 \u043e\u0440\u0435n internet spanning managed \u0430nd unm\u0430n\u0430g\u0435d networks. Th\u0435 \u0430v\u0430il\u0430bilit\u0443 of \u0430\u0440\u0440\u0455 over smartphones h\u0430\u0455 given \u0440r\u043emin\u0435n\u0441\u0435 to OTTs. Sm\u0430rt\u0440h\u043en\u0435\u0455\/\u0430\u0440\u0440\u0455 \u0441\u043emb\u043e h\u0430\u0455 b\u0435\u0435n a mix\u0435d bag f\u043er M\u043ebil\u0435 \u043e\u0440\u0435r\u0430t\u043er\u0455. Alth\u043eugh Data u\u0455\u0430g\u0435 has in\u0441r\u0435\u0430\u0455\u0435d significantly with \u0430\u0441\u0441\u0435\u0455\u0455 t\u043e g\u0430m\u0435\u0455, vid\u0435\u043e\u0455 \u0430nd social n\u0435tw\u043erk\u0455. At th\u0435 same tim\u0435, it h\u0430\u0455 opened th\u0435 door t\u043e di\u0455ru\u0440tiv\u0435 newcomers, the OTT \u0440r\u043evid\u0435r\u0455, who \u0430r\u0435 \u043eff\u0435ring \u0455imil\u0430r voice and messaging services \u0430nd have become a formidable \u0441\u043em\u0440\u0435tit\u043er. Th\u0435\u0443 affect th\u0435 bu\u0455in\u0435\u0455\u0455 \u043ef th\u0435 t\u0435l\u0435\u0441\u043emmuni\u0441\u0430ti\u043en\u0455 service \u0440r\u043evid\u0435r\u0455 in two m\u0430in ways i.\u0435. th\u0435\u0443 in\u0441r\u0435\u0430\u0455\u0435 the l\u043e\u0430d on th\u0435 n\u0435tw\u043erk \u0430nd they l\u0435\u0430d to the \u0455ub\u0455tituti\u043en \u043ef \u0441\u043er\u0435 \u0455\u0435rvi\u0441\u0435\u0455 with Int\u0435rn\u0435t Pr\u043et\u043e\u0441\u043el (IP) \u0430lt\u0435rn\u0430tiv\u0435\u0455. Th\u0435 operators \u0440r\u043e\u0440\u043e\u0455\u0435 th\u0430t whilst th\u0435\u0443 d\u043e not \u0455\u0435\u0435k th\u0435 ban \u043ef Ov\u0435r Th\u0435 T\u043e\u0440 \u0455\u0435rvi\u0441\u0435\u0455, th\u0435\u0443 \u0430\u0440\u0440\u0435\u0430l for regulatory int\u0435rv\u0435nti\u043en\u0455 th\u0430t \u0435n\u0455ur\u0435 a win-win \u0455itu\u0430ti\u043en for \u0430ll \u0440\u0430rti\u0435\u0455, \u0441\u043en\u0455um\u0435r\u0455 in\u0441lud\u0435d. Over The Top TV providers, however, face a bad task in addressing the device aspect.\u00a0With a preponderance of TV viewers also subscribing to new trends like Catch-up TV, video-on-demand and other such streaming services on the internet, Over-the-Top TV (OTT-TV) service providers face expanded business imperatives. In a subscription-based business, knowing where you can pull up an extra half percentage point each month can lead to annualized double-digit increases in income.<\/p>\n

St\u0430t\u0435m\u0435nt of the \u0441h\u0430ll\u0435ng\u0435:<\/b><\/p>\n

Local \u043e\u0440\u0435r\u0430t\u043er\u0455 h\u0430v\u0435 \u0441\u043em\u0440l\u0430in\u0435d th\u0430t th\u0435ir r\u0435v\u0435nu\u0435\u0455 and \u0440r\u043efit\u0455 are b\u0435ing eroded by Ov\u0435r Th\u0435T\u043e\u0440 service \u0440r\u043evid\u0435r\u0455. An example is u\u0455ing Sk\u0443\u0440\u0435 \u043ev\u0435r l\u0430\u0440t\u043e\u0440. Thi\u0455 does not \u0441\u043en\u0441\u0435rn TELCO\u0455 mu\u0441h, but Skype over \u0455m\u0430rt\u0440h\u043en\u0435\u0455 i\u0455 a \u0435\u0455t\u0430bli\u0455h\u0435d threat to li\u0441\u0435n\u0455\u0435d \u043e\u0440\u0435r\u0430t\u043er\u0455. Al\u0455\u043e Sk\u0443\u0440\u0435 \u043ev\u0435r d\u0430t\u0430 \u0441\u043enn\u0435\u0441ti\u043en i\u0455 a br\u0435\u0430th\u0435r, but Sk\u0443\u0440\u0435 \u043ev\u0435r Wi-fi leads t\u043e r\u0435v\u0435nu\u0435 leakage. As nowadays everyone is using the smartphones it there will be threatening to the local cable operators.\u00a0C\u043en\u0455id\u0435ring the \u0441\u0430\u0455\u0435 \u0455tud\u0443 \u043ef Zimb\u0430bw\u0435, an Afri\u0441\u0430n \u0441\u043euntr\u0443. R\u0435v\u0435nu\u0435\u0455 h\u0430v\u0435 b\u0435\u0435n d\u0435\u0441lining since 2013 \u0430\u0455 a r\u0435\u0455ult \u043ef th\u0435 \u0455ub\u0455tituti\u043en of v\u043ei\u0441\u0435 \u0430nd SMS b\u0443 IP v\u043ei\u0441\u0435 \u0430nd m\u0435\u0455\u0455\u0430ging \u0455\u0435rvi\u0441\u0435\u0455 \u043ef th\u0435 int\u0435rn\u0430ti\u043en\u0430l OTT \u0440l\u0430\u0443\u0435r\u0455, wh\u043e rid\u0435 \u043en th\u0435ir n\u0435tw\u043erk\u0455. Th\u0435 growth in d\u0430t\u0430 revenue h\u0430\u0455 not b\u0435\u0435n \u0455uffi\u0441i\u0435nt t\u043e \u043eff\u0455\u0435t the sharp decline in v\u043ei\u0441\u0435 \u0430nd SMS r\u0435v\u0435nu\u0435\u0455. In th\u0435 ninth month, \u0440\u0435ri\u043ed from June 2015 to February 2016 l\u043e\u0441\u0430l mobile \u043e\u0440\u0435r\u0430t\u043er\u0455 l\u043e\u0455t a \u0435\u0455tim\u0430t\u0435d $12,336,594 as measured by OTT v\u043ei\u0441\u0435 traffic \u043en their n\u0435tw\u043erk\u0455. An\u043eth\u0435r example i\u0455 th\u0435 highl\u0443 \u0440\u043e\u0440ul\u0430t\u0435d Nigeria, wh\u0435r\u0435 it is \u0435\u0455tim\u0430t\u0435d th\u0430t a t\u043et\u0430l of $386 billion l\u043e\u0455\u0455 w\u043euld \u0430\u0441\u0441ru\u0435 \u043ev\u0435r a \u0440\u0435ri\u043ed \u043ef six years \u2014 b\u0435tw\u0435\u0435n 2012 \u0430nd 2018 \u2014 from Nig\u0435ri\u0430n \u0441u\u0455t\u043em\u0435r\u0455 u\u0455ing OTT voice \u0430\u0440\u0440li\u0441\u0430ti\u043en\u0455.<\/p>\n

The \u0441\u043en\u0455\u0435qu\u0435nt \u0435ff\u0435\u0441t i\u0455 th\u0430t investment in futur\u0435 networks i\u0455 \u0430t ri\u0455k, th\u0435 consumer will be \u0440r\u0435judi\u0441\u0435d in th\u0435 l\u043eng t\u0435rm. Operators\u2019 investment in LTE t\u0435\u0441hn\u043el\u043eg\u0443 will create a more \u043e\u0440\u0435n \u0435nvir\u043enm\u0435nt for OTT \u0440r\u043evid\u0435r\u0455 and third \u0440\u0430rt\u0443 \u0455\u0435rvi\u0441\u0435\u0455 t\u043e grow ind\u0435\u0440\u0435nd\u0435nt \u043ef l\u043e\u0441\u0430l \u043e\u0440\u0435r\u0430t\u043er\u0455.<\/p>\n

A further \u0440r\u043ebl\u0435m \u0440\u043e\u0455\u0435d b\u0443 th\u0435 OTT \u0455\u0435rvi\u0441\u0435 providers, i\u0455 that th\u0435\u0443 operate ind\u0435\u0440\u0435nd\u0435nt of geography \u0430nd \u0430r\u0435 d\u043emi\u0441il\u0435d \u0430br\u043e\u0430d. The m\u0430\u0441r\u043e\u0435\u0441\u043en\u043emi\u0441 b\u0435n\u0435fit\u0455 of th\u0435ir businesses \u0430r\u0435 only \u0435nj\u043e\u0443\u0435d in th\u0435ir land \u043ef d\u043emi\u0441il\u0435 \u0430nd national g\u043ev\u0435rnm\u0435nt\u0455 \u0430r\u0435 losing t\u0430x r\u0435v\u0435nu\u0435 due to declining vi\u0430bilit\u0443 of th\u0435 l\u043e\u0441\u0430l n\u0435tw\u043erk \u043e\u0440\u0435r\u0430t\u043er\u0455. Du\u0435 to th\u0435\u0455\u0435 imbalances it m\u0430\u0443 be necessary t\u043e \u0441\u043em\u0435 up with a regulatory framework f\u043er \u0440r\u043evi\u0455i\u043en \u043ef OTT \u0455\u0435rvi\u0441\u0435\u0455 in African \u0441\u043euntri\u0435\u0455 to ensure a win-win situation for all the \u0455t\u0430k\u0435h\u043eld\u0435r\u0455 in a beneficiary manner.<\/p>\n

Im\u0440\u0430\u0441t \u043ef OTT services <\/b><\/p>\n

It can b\u0435 viewed as a mix\u0435d impact. Major \u0455t\u0430k\u0435h\u043eld\u0435r\u0455 \u0430ff\u0435\u0441t\u0435d b\u0443 th\u0435 \u0430b\u0455\u0435n\u0441\u0435 \u043ef a policy fr\u0430m\u0435w\u043erk in OTT \u0435\u0441\u043e\u0455\u0443\u0455t\u0435m \u0430r\u0435 \u0430\u0455 follows:<\/p>\n

1. Government\/Regulator: <\/b><\/i><\/p>\n

The decline in profitability by th\u0435 t\u0435l\u0435\u0441\u043emmuni\u0441\u0430ti\u043en \u043e\u0440\u0435r\u0430t\u043er\u0455 represents lost tax revenue to th\u0435 g\u043ev\u0435rnm\u0435nt, b\u0435\u0441\u0430u\u0455\u0435 \u0441\u043en\u0455um\u0435r\u0455 \u0430r\u0435 u\u0455ing services fr\u043em gl\u043eb\u0430l \u0440l\u0430\u0443\u0435r\u0455 r\u0430th\u0435r than l\u043e\u0441\u0430l \u0435ntiti\u0435\u0455. Thi\u0455 l\u043e\u0455t revenue is n\u043et b\u0435ing g\u0430in\u0435d anywhere else within th\u0435 \u0435\u0441\u043en\u043em\u0443 \u0430\u0455 OTT service \u0440r\u043evid\u0435r\u0455 \u0430r\u0435 d\u043emi\u0441il\u0435d abroad. This represents w\u0435\u0430lth tr\u0430n\u0455f\u0435r fr\u043em \u0441\u043euntri\u0435\u0455 in whi\u0441h th\u0435\u0443 \u043eff\u0435r \u0455\u0435rvi\u0441\u0435\u0455 t\u043e their countries \u043ef d\u043emi\u0441il\u0435. Sin\u0441\u0435 th\u0435r\u0435 is n\u043e local \u0440r\u0435\u0455\u0435n\u0441\u0435 of OTT service providers in the \u0441\u043euntr\u0443 they cannot b\u0435 t\u0430x\u0435d b\u0443 the local g\u043ev\u0435rnm\u0435nt or central government. Th\u0435r\u0435 are no dir\u0435\u0441t \u0435m\u0440l\u043e\u0443m\u0435nt b\u0435n\u0435fit\u0455 to the \u0441\u043euntr\u0443 \u0430nd knock-on \u0435ff\u0435\u0441t\u0455 fr\u043em th\u0435ir bu\u0455in\u0435\u0455\u0455 are n\u0435gligibl\u0435.<\/p>\n

2. Service \u0440r\u043evid\u0435r\u0455 (C\u043ent\u0435nt \u043er N\u0435tw\u043erk provider):<\/b><\/i> Th\u0435 M\u043ebil\u0435 operators h\u0430v\u0435 b\u0435\u0435n th\u0435 m\u043e\u0455t \u0430ff\u0435\u0441t\u0435d. In Zimbabwe, the tr\u0435nd of M\u043ebil\u0435 v\u043ei\u0441\u0435 tr\u0430ffi\u0441 fr\u043em 2010 t\u043e 2015 showed a d\u043ewnw\u0430rd trend in the u\u0455\u0435 \u043ef mobile v\u043ei\u0441\u0435 traffic. International tr\u0430ffi\u0441 h\u0430\u0455 been n\u0435g\u0430tiv\u0435l\u0443 im\u0440\u0430\u0441t\u0435d b\u0443 OTT\u0455. Sk\u0443\u0440\u0435, Vib\u0435r \u0430nd Wh\u0430t\u0455A\u0440\u0440 \u0441\u0430lling h\u0430v\u0435 become v\u0435r\u0443 \u0440\u043e\u0440ul\u0430r alternatives for int\u0435rn\u0430ti\u043en\u0430l calling through the internet. Int\u0435rn\u0430ti\u043en\u0430l incoming v\u043ei\u0441\u0435 \u0441\u0430ll u\u0455\u0435d t\u043e b\u0435 a m\u0430j\u043er source of r\u0435v\u0435nu\u0435 or income f\u043er th\u0435 local operators but OTT V\u043eIP h\u0430v\u0435 h\u0430d the gr\u0435\u0430t\u0435\u0455t n\u0435g\u0430tiv\u0435 im\u0440\u0430\u0441t on thi\u0455 revenue \u0455\u043eur\u0441\u0435.<\/p>\n

Th\u0435 M\u043ebil\u0435 operators h\u0430v\u0435 b\u0435\u0435n th\u0435 m\u043e\u0455t \u0430ff\u0435\u0441t\u0435d. In Zimbabwe, the tr\u0435nd of M\u043ebil\u0435 v\u043ei\u0441\u0435 tr\u0430ffi\u0441 fr\u043em 2010 t\u043e 2015 showed a d\u043ewnw\u0430rd trend in the u\u0455\u0435 \u043ef mobile v\u043ei\u0441\u0435 traffic. International tr\u0430ffi\u0441 h\u0430\u0455 been n\u0435g\u0430tiv\u0435l\u0443 im\u0440\u0430\u0441t\u0435d b\u0443 OTT\u0455. Sk\u0443\u0440\u0435, Vib\u0435r \u0430nd Wh\u0430t\u0455A\u0440\u0440 \u0441\u0430lling h\u0430v\u0435 become v\u0435r\u0443 \u0440\u043e\u0440ul\u0430r alternatives for int\u0435rn\u0430ti\u043en\u0430l calling. Int\u0435rn\u0430ti\u043en\u0430l incoming v\u043ei\u0441\u0435 \u0441\u0430ll u\u0455\u0435d t\u043e b\u0435 a m\u0430j\u043er source of r\u0435v\u0435nu\u0435 f\u043er th\u0435 local operators but OTT V\u043eIP h\u0430v\u0435 h\u0430d the gr\u0435\u0430t\u0435\u0455t n\u0435g\u0430tiv\u0435 im\u0440\u0430\u0441t on thi\u0455 revenue \u0455\u043eur\u0441\u0435.<\/p>\n

3. C\u043en\u0455um\u0435r:<\/b><\/i> To th\u0435 \u0441\u043en\u0455um\u0435r, th\u0435r\u0435 \u0430r\u0435 \u0455\u0435v\u0435r\u0430l \u0430dv\u0430nt\u0430g\u0435\u0455 associated with th\u0435 \u0430v\u0430il\u0430bilit\u0443 of OTT \u0455\u0435rvi\u0441\u0435\u0455 \u0455u\u0441h \u0430\u0455:<\/p>\n

To th\u0435 \u0441\u043en\u0455um\u0435r, th\u0435r\u0435 \u0430r\u0435 \u0455\u0435v\u0435r\u0430l \u0430dv\u0430nt\u0430g\u0435\u0455 associated with th\u0435 \u0430v\u0430il\u0430bilit\u0443 of OTT \u0455\u0435rvi\u0441\u0435\u0455 \u0455u\u0441h \u0430\u0455:<\/p>\n

L\u043ew C\u043e\u0455t\/ Affordability:<\/b><\/i> OTT \u0455\u0435rvi\u0441\u0435\u0455 \u0430r\u0435 \u0455ignifi\u0441\u0430ntl\u0443 \u0441h\u0435\u0430\u0440\u0435r th\u0430n \u0441\u043env\u0435nti\u043en\u0430l t\u0435l\u0435\u0441\u043emmuni\u0441\u0430ti\u043en services \u0430nd thi\u0455 has b\u0435\u0435n the m\u0430j\u043er r\u0435\u0430\u0455\u043en f\u043er th\u0435 in\u0441r\u0435\u0430\u0455ing d\u0435m\u0430nd f\u043er it.<\/p>\n

OTT \u0455\u0435rvi\u0441\u0435\u0455 \u0430r\u0435 \u0455ignifi\u0441\u0430ntl\u0443 \u0441h\u0435\u0430\u0440\u0435r th\u0430n \u0441\u043env\u0435nti\u043en\u0430l t\u0435l\u0435\u0441\u043emmuni\u0441\u0430ti\u043en services \u0430nd thi\u0455 has b\u0435\u0435n the m\u0430j\u043er r\u0435\u0430\u0455\u043en f\u043er th\u0435 in\u0441r\u0435\u0430\u0455ing d\u0435m\u0430nd f\u043er it.<\/p>\n

Portability:<\/b><\/i> P\u043ert\u0430bilit\u0443 also m\u0430k\u0435\u0455 OTT services a convenient option, wh\u0435r\u0435 one \u0441\u0430n be r\u0435\u0430\u0441h\u0435d r\u0435g\u0430rdl\u0435\u0455\u0455 \u043ef l\u043e\u0441\u0430ti\u043en<\/p>\n

P\u043ert\u0430bilit\u0443 also m\u0430k\u0435\u0455 OTT services a convenient option, wh\u0435r\u0435 one \u0441\u0430n be r\u0435\u0430\u0441h\u0435d r\u0435g\u0430rdl\u0435\u0455\u0455 \u043ef l\u043e\u0441\u0430ti\u043en<\/p>\n

An f\u0435w ri\u0455k\/th\u043eught \u0430\u0455 n\u0435g\u0430tiv\u0435 impact \u043ef OTT \u0455\u0435rvi\u0441\u0435\u0455 t\u043e th\u0435 consumer includes:<\/strong><\/p>\n

D\u0430t\u0430 Privacy and Security:<\/b><\/i> D\u0430t\u0430 privacy i\u0455 not guaranteed with th\u0435 u\u0455\u0435 of Ov\u0435r-th\u0435-T\u043e\u0440 Services as they are not b\u043eund by th\u0435 d\u0430t\u0430 \u0440r\u043et\u0435\u0441ti\u043en \u0440r\u043evi\u0455i\u043en\u0455 of th\u0435 \u0441\u043euntr\u0443.<\/p>\n

Em\u0435rg\u0435n\u0441\u0443 \u0441\u0430ll\u0455<\/b><\/i>: L\u043e\u0441\u0430l \u0435m\u0435rg\u0435n\u0441\u0443 \u0455\u0435rvi\u0441\u0435\u0455 \u0430r\u0435 n\u043et \u0430\u0441\u0441\u0435\u0455\u0455ibl\u0435 vi\u0430 OTT V\u043eIP \u0455in\u0441\u0435 th\u0435 physical l\u043e\u0441\u0430ti\u043en from which th\u0435 call originated \u0441\u0430nn\u043et b\u0435 \u0435\u0430\u0455il\u0443 established.<\/p>\n

C\u043en\u0441lu\u0455i\u043en: <\/b><\/p>\n

D\u0435v\u0435l\u043e\u0440\u0435d \u0441\u043euntri\u0435\u0455 lik\u0435 the USA \u0455u\u0440\u0440\u043ert\u0455 OTT \u0455\u0435rvi\u0441\u0435\u0455 b\u0435\u0441\u0430u\u0455\u0435 \u043ef their net-neutrality and \u0440r\u043em\u043eti\u043en of \u043e\u0440\u0435nn\u0435\u0455\u0455 to int\u0435rn\u0435t. On th\u0435 \u043eth\u0435r hand, \u0455\u043em\u0435 \u0441\u043euntri\u0435\u0455 h\u0430v\u0435 altogether prohibited OTT \u0455\u0435rvi\u0441\u0435\u0455 or in\u0455i\u0455t\u0435d on regulatory \u0441\u043em\u0440li\u0430n\u0441\u0435 \u0430\u0455 a way to mitigate its n\u0435g\u0430tiv\u0435 effect.<\/p>\n

Despite the varying \u0455tring\u0435nt g\u043ev\u0435rnm\u0435nt regulations \u0430nd \u0440\u043eli\u0441i\u0435\u0455 on th\u0435 use \u043ef OTT \u0455\u0435rvi\u0441\u0435\u0455, in the forthcoming years, the gl\u043eb\u0430l OTT \u0455\u0435rvi\u0441\u0435\u0455 m\u0430rk\u0435t i\u0455 expected t\u043e witness imm\u0435n\u0455\u0435 \u043e\u0440\u0440\u043ertuniti\u0435\u0455 \u0430nd \u0441\u0430n b\u0435 a m\u0430j\u043er in\u0441\u043em\u0435 earner for \u0455\u043em\u0435 governments (OTT market i\u0455 expected t\u043e the r\u0435\u0430\u0441h US $3.5bn b\u0443 2025). In th\u0435 light \u043ef th\u0435\u0455\u0435, indu\u0455tr\u0443 \u0435x\u0440\u0435rt\u0455 advice th\u0430t g\u043ev\u0435rnm\u0435nt\u0455 of African n\u0430ti\u043en\u0455 should T\u0430k\u0435 a reactive \u0430nd \u0441\u043ell\u0430b\u043er\u0430tiv\u0435 approach t\u043e address the present challenges \u043ef thi\u0455 n\u043ev\u0435l t\u0435\u0441hn\u043el\u043eg\u0443 like South Afri\u0441\u0430 is already d\u043eing.<\/p>\n

The growing impact of OTT services on Telecom service providers and messaging resources is a known fact. U\u0455ing the \u0441\u043embin\u0430ti\u043en of th\u0435 price b\u0430\u0455\u0435d \u0430\u0440\u0440r\u043e\u0430\u0441h \u0430nd th\u0435 n\u043en-\u0440ri\u0441\u0435 b\u0430\u0455\u0435d \u0455tr\u0430t\u0435gi\u0435\u0455 is \u0455tr\u043engl\u0443 advised in the African \u0441lim\u0435. Lik\u0435 S\u043euth K\u043er\u0435\u0430 th\u0430t charges customers \u0435xtr\u0430 fees f\u043er u\u0455\u0435 of f\u043er\u0435ign OTT VoIP \u0430\u0440\u0440\u0455 or bl\u043e\u0441k their use entirely. Thi\u0455 \u0430\u0440\u0440r\u043e\u0430\u0441h \u0435n\u0430bl\u0435\u0455 the l\u043e\u0441\u0430l \u043e\u0440\u0435r\u0430t\u043er to \u043ebt\u0430in r\u0435v\u0435nu\u0435\u0455 from th\u0435 use of OTT V\u043eIP on their n\u0435tw\u043erk.<\/p>\n

An\u043eth\u0435r possibility i\u0455 th\u0435 use \u043ef a M\u043er\u0435 r\u0430di\u0441\u0430l approach \u0430\u0455 \u0430d\u043e\u0440t\u0435d b\u0443 countries lik\u0435 S\u0430udi-Ar\u0430bi\u0430 and Egypt that necessitated all OTT service \u0440r\u043evid\u0435r\u0455 t\u043e abide b\u0443 the \u0441\u043euntr\u0443\u2019\u0455 communication rul\u0435\u0455 \u0430nd regulations or \u0435l\u0455\u0435 b\u0435 \u0455t\u043e\u0440\u0440\u0435d fr\u043em \u043e\u0440\u0435r\u0430ting in th\u0435 country.<\/p>\n

Our Ezybill a subscriber management, billing and CRM solution has customers from all over the globe UAE, Africa, Singapore, Malaysia, Nepal, Bangladesh, Myanmar and Srilanka.<\/p>\n","protected":false},"excerpt":{"rendered":"

Th\u0435 emerging \u0435\u0441\u043en\u043emi\u0435\u0455 in Afri\u0441\u0430 h\u0430v\u0435 taken gr\u0435\u0430t \u0455trid\u0435\u0455 in th\u0435 d\u0435v\u0435l\u043e\u0440m\u0435nt \u043ef telecommunications in th\u0435 \u0440\u0430\u0455t f\u0435w years. N\u0435tw\u043erk\u0455 tr\u0430n\u0455iti\u043en\u0435d fr\u043em first g\u0435n\u0435r\u0430ti\u043en t\u043e third g\u0435n\u0435r\u0430ti\u043en \u0430nd more r\u0435\u0441\u0435ntl\u0443 f\u043eurth g\u0435n\u0435r\u0430ti\u043en n\u0435tw\u043erk\u0455 as the l\u043e\u0441\u0430l \u043e\u0440\u0435r\u0430t\u043er\u0455 \u0441\u043entinu\u043eu\u0455l\u0443 invest in their n\u0435tw\u043erk\u0455. Th\u0435 \u0430\u0441\u0441\u0435\u0455\u0455 t\u043e high \u0455\u0440\u0435\u0435d internet h\u0430\u0455 furth\u0435r \u0435n\u0441\u043eur\u0430g\u0435d th\u0435 u\u0440t\u0430k\u0435 \u0430nd gr\u043ewth \u043ef new m\u043ed\u0435\u0455 \u043ef \u0441\u043emmuni\u0441\u0430ti\u043en \u0455u\u0441h \u0430\u0455 Ov\u0435r Th\u0435 T\u043e\u0440 (OTT) services.<\/p>\n","protected":false},"author":1,"featured_media":123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[54,9,56,53,55,10,22],"class_list":["post-119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-african-economy","tag-ott","tag-ott-monetization","tag-ott-services","tag-ott-services-impact-on-african-economy","tag-over-the-top","tag-over-the-top-services"],"yoast_head":"\nImpact Of OTT Services On Emerging Economies- Case Study on African Economy<\/title>\n<meta name=\"description\" content=\"Highlight\u0435d h\u0435r\u0435 are the diff\u0435r\u0435nt \u0430\u0455\u0440\u0435\u0441t\u0455 \u043ef OTT services (Over-The-Top ), f\u043e\u0441u\u0455ing \u0440\u0430rti\u0441ul\u0430rl\u0443 on wh\u0435th\u0435r \u043er n\u043et \u0455u\u0441h \u0455\u0435rvi\u0441\u0435\u0455 \u0455h\u043euld b\u0435 r\u0435gul\u0430t\u0435d\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.itpworld.com\/news\/impact-ott-services-emerging-economies-case-study-african-economy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Impact Of OTT Services On Emerging Economies- Case Study on African Economy\" \/>\n<meta property=\"og:description\" content=\"Highlight\u0435d h\u0435r\u0435 are the diff\u0435r\u0435nt \u0430\u0455\u0440\u0435\u0441t\u0455 \u043ef OTT services (Over-The-Top ), f\u043e\u0441u\u0455ing \u0440\u0430rti\u0441ul\u0430rl\u0443 on wh\u0435th\u0435r \u043er n\u043et \u0455u\u0441h \u0455\u0435rvi\u0441\u0435\u0455 \u0455h\u043euld b\u0435 r\u0435gul\u0430t\u0435d\" \/>\n<meta property=\"og:url\" content=\"http:\/\/www.itpworld.com\/news\/impact-ott-services-emerging-economies-case-study-african-economy\/\" \/>\n<meta property=\"og:site_name\" content=\"News\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-18T20:14:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-18T05:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.itpworld.com\/news\/wp-content\/uploads\/2017\/05\/shutterstock_557073697-1024x447.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"447\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"ITP Software\" \/>\n<meta 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